Social media marketing is today’s gold standard for big and small brands. And for a good reason. According to statistics:
- There are over 3.96 billion social media users across all platforms globally.
- The average person shuffles between seven different social networks per month.
- An adult spends about 95 minutes per day on social media across all platforms.
If your brand is not leveraging social media, you’re already setting yourself up for failure. This blog will look at the top 5 social media strategies you can use to grow your business.
Create a Social Media Content Calendar
A social media content calendar doubles up as a “toolkit” where you can store all your images, captions, content, etc. When you need to post content, all you’ll need to do is click a button.
Make Sure That Your Social Media Content Is Proactive, Not Reactive
If your social media content is 100% reactive, you’re not engaging your audience properly. This will eventually lead to burnout. Instead, it would be best to build content pillars based on what your audience likes concerning the posts they’re interacting with, your brand’s products/services, and so on. Always think about how to curate engaging content.
Respond to Comments Immediately and in a Personalized Way
When it comes to social media marketing, every second counts. Delaying responses or worse, not responding can tick off your readers in the wrong way. So, ensure you have a team of social media experts who have their eyes and ears on your brand’s platforms 24×7.
Pick a Shoot Day Every Month
Your social media posts can’t always be textually-driven. You must mix it up and play with different formats such as short videos, reels, images, etc. This is why we suggest picking one “shoot” day at the beginning of the month to build a repository of rich videos and graphics you can use for that month. This will simplify the creative process and empower you to churn out differentiated content without boring your audiences.
Give People Content Based on What They’re Searching For
To make the most of your social media strategy, tune into your target audience’s needs. If you want your posts to be relatable and meaningful, you first need to understand what your core audience wants.
So, conduct polls and surveys, ask the right questions, and gather insights into your audience’s likes, needs, aspirations, and expectations. Analyze trending keywords on Google, study the industry pattern, browse through what your competition is doing, and you’re good to go!
If you are looking to go online and leverage social media as the powerhouse of a marketing tool that it is, connect with us at Next Level Marketing. Our team can map out a customized social media strategy and skyrocket your business’ reach, awareness, and growth, one post at a time.